New York Based Artist and "It Girl", Va$htie, has been known in the entertainment and underground scene for years. She's achieved success as a Music Video Director, Artist, Creative Director and Party Promoter while being featured for her work in notable publications such as; The New York Times, Daily News, i-D, Trace, Paper, etc. This time she's embarked in the fashion world, finally debuting a line she's been perfecting since 2000.
Amongst the overload of brands launching every season, Vashtie never found one brand that consistently represented her tomboy flair and high fashion sensibility.
With this in mind, VIOLETTE was established in a lane of it's own. Inspired by uptown and downtown, hip hop and rock, feminine and masculine, casual and couture; VIOLETTE is a mix of opposite worlds that meshes fashion forward with street swagger.
"Imagine if Louis Vuitton had a daughter living in the Lower East Side - she'd be rocking a luxury handbag and a fly pair of kicks. Her wardrobe would consist of rare designer items and delicate vintage pieces. With superb style that is effortless and uncontrived, she starts trends without thinking..." says Vashtie when describing the brand.
VIOLETTE officially debuts for Fall 2008. Although it will primarialy be for the Ladies, there is also a VIOLETTE HOMME line of tees dedicated to the Gentleman. With this preview of VIOLETTE'S capabilites, it's easy to see the path the brand will forge.
The line will be available at COLETTE in Paris, FRUITION in Las Vegas, ESSENSE in Japan, DPMHI in London and online at VIOLETTENEWYORK.COM.
For more info, contact ELLE at Sales@VIOLETTENEWYORK.COM
